Sometimes all it takes is a little inspiration that leads to innovation or invention. This statement stands true when it comes to brainstorming about new products or services. The brainstormers seek aid from a variety of sources, and images are one of them. We all know humans are visual learners, and images are a powerful source of inspiration. The term ‘visionary’, which is derived from vision, is also used for a person who is capable of picturing the long-term outcomes of any action.
Brainstormers also tend to picture the long-term consequences of any idea that strikes their mind.
There is a high probability of brainstormers getting inspired by images as compared to other sources like written content or audible sources. The adage, “an image is worth a thousand words”, is true. Images are capable of telling stories. It takes a simple click to reflect an entire story revolving around the emotion, moment, and subject captured in the image. Any of the aforementioned factors featured in an image can inspire you and help you come up with an innovative idea about a new product or service.
You may not agree with what is written above yet, but we have put together a few details that can help you understand how images can be a source of inspiration. We will discuss their connection with brainstorming as well. Read on to know more details.
What is Brainstorming?
Brainstorming can be defined as the practice of creative problem solving where a person or a group of people keep a problem in mind and come up with creative solutions to that problem. This technique involves thinking without any known restraints and interruption. Brainstorming usually occurs at the very beginning of a project to create a simple list or even a complete roadmap.
Usually, the teams working on a startup use this method to generate feasible ideas. The entire process of brainstorming involves generating ideas, no matter how silly they are, and sharing knowledge with other people until the whole group or team reaches a feasible conclusion. You can also improve team collaboration through brainstorming.
The process of brainstorming includes defining the problem, doing research, thinking about solutions, coming up with ideas, and finally discussing it with peers and listening to their opinions about that particular idea. A result-oriented brainstorming process involves the visualization of data during the entire process. Moreover, no one is allowed to interrupt when someone is sharing their ideas.
Why is Brainstorming Needed for Ideas About New Products or Services?
It should be noted that brainstorming is generally carried out to solve a commercial or technical problem. The venture of launching a new product or service falls in the category of a commercial problem. A startup looking to create its mark in the industry and differ itself from the rest of the crowd will look to launch a new product or service that sounds innovative.
Take the example of a startup that works on modular furniture items. The items sold by such a startup need slight modification for change in their shape and, ultimately, the application. Such a startup would want to come up with a product that can be used as a chair, table, or even a footrest while looking remarkable. The best way to come up with the design of such a thing is by brainstorming about it. The team assigned with the task of designing such a product needs to brainstorm about it. They can take help from multiple sources for this purpose.
Similarly, an organization that offers brand-building services may get assigned the task of building the brand of a business that deals in sports merchandise. The most effective way of building a detailed roadmap to work with innovative ideas for an effective brand-building service is brainstorming about it. The team can think about various ideas and look for the gaps in the market to satisfy the needs of customers who are still looking for a sports merchandise brand that takes care of their needs.
As the above-given examples perfectly explain, you need brainstorming to come up with new products or services. A clearly defined problem that exists for a team is the start of a brainstorming process. The conclusion of this process is when the brainstormers reach a feasible roadmap to solve that problem.
How Can Images Help You Brainstorm Innovative Ideas?
While multiple things can help brainstormers come up with innovative ideas about new products or services, images hold their own place. A simple image can help you learn and explain tough concepts and get inspiration. Isn’t the brainstorming process a combination of all the aforementioned tasks? The answer is yes! Images do the same thing as well.
Think of the examples we have given above; what if they need some inspiration to build a roadmap? They will look for inspiration. And when you look for inspiration on the web, images can be a great helping hand. Images can tell you how the existing players, which happen to be your competitors, are working on their products or services. They show you how you can offer products or services in a similar category with an innovation. Moreover, images can help you identify the gap in the market.
Brainstormers can use pictures as writing prompts. All they need to do is find an image that is somehow relevant to the matter they are brainstorming about. And then write whatever comes to their mind. Once they are done writing, they may find it a waste of time. But after some time, they may find a gem in their writing. Similarly, pictures can evoke the right mood or emotion in a person brainstorming about something.
Platforms that can help you get images for inspiration!
We have listed some platforms that can help you get images for inspiration while brainstorming about a new product or service. Further details are given below:
Google Images
Google, without any doubt, holds the largest database, and nothing else comes even closer to it. The same is true in the case of images. Google Images can come in handy for brainstormers who look to use images as inspiration. All they need to do is access Google Images and input the relevant keyword in the search box. Once they do it, they will find plenty of images related to the keyword entered in the search box. These images can help them get inspired.
Reverse Image Search
Brainstormers can search by image to get inspiration. Take the example of modular furniture. If you want to come up with a product that can be used in place of multiple furniture items, the best way to do it is using a reverse image search. There are plenty of picture search utilities available online, all you need to do is search by image as a query, and it will search similar images indexed on the web to give you a wide variety of ideas.
Social Media
When it comes to inspiration through images during a brainstorming process, you can’t overlook the importance of social media. From common social media platforms like Facebook, Twitter, LinkedIn, and Instagram to specifically designed platforms for sharing images like Pinterest, Flickr, and Tumblr, you can find a wide variety of images. These images might relate to the problem you are working on during the brainstorming process. All you need is inspiration, and sometimes social media is your last resort.
Wrapping Up
The main objective of brainstorming is to get inspiration for a revolutionary idea, and images can be a great inspiration, especially when you are looking to come up with a new product or service and make a logo design with the help of a logo maker. We have discussed brainstorming, its need for new products or services, and the role of images as an inspiration in the process of brainstorming. Moreover, we have also discussed some sources for visual aid during the process of brainstorming.
We hope these details will help you understand how images inspire a revolutionary idea during the process of brainstorming. With that being said, we wish you luck with your future brainstorming ventures.
