Instagram is a great platform to show off your creative side and connect with your audience. However, if your account looks a little stale, it’s time to make some changes. In this article, we will discuss some ways you can spruce up your Instagram and create more engaging posts on social media. Read on and get ready to take your Instagram account to the next level!
Instagram Post Ideas
Social media is a constantly developing area, and Instagram is no exception. Users post photos and videos, share stories, and connect with their friends and followers. Let’s take a look at some Instagram post ideas in 2022:
1. Live Streaming
Live videos are a great way to connect with your audience in real time. As live-streaming capabilities become more widespread, people increasingly turn to Instagram Live to get in touch with friends and family. This trend is especially popular among Gen Z users, who are already comfortable using live video features. Instagram Live is here to stay, so start thinking about how you can use it to build relationships with your audience! Some creative ways you can use Instagram Live include:
- Share a behind-the-scenes look at your business or creative process
- Host a Q&A session with your followers
- Give a tour of your workspace or home office
- Prepare how-to tutorials or product reviews
- Collaborate with other creators
2. Augmented Reality
As Instagram continues to roll out new augmented reality filters, users become more accustomed to using them in their posts. Filters can be used to add fun effects and visual interest to photos and videos, making them perfect for spicing up your feed. There are already a wide variety of AR filters available on Instagram, ranging from face filters that change your appearance to filters that add animated elements. With the continued expansion of this feature, we can expect to see even more creative and innovative uses for it in the future.
3. Frequent Use of Stickers
Instagram stickers can be used to add context, express emotions, or just have fun with friends. Instagram stories engagement stats show that in 83% of cases, using stickers increases the effectiveness of the video. You can choose from lots of different sticker types with specific functions. For example, countdown stickers help set reminders and schedule live streams; poll stickers make the communication process much easier; GIFs attract attention and add excitement, and more.
With new sticker packs released regularly, there is no shortage of ways to decorate your posts. If you’re unsure where to start, try experimenting with a few stickers and see which ones fit your mood or the message you’re trying to convey.
4. TikTok-like Content
As TikTok continues to grow in popularity, we can expect to see more businesses creating similar content for Instagram. There will be more dance challenges, pranks, memes, lip-syncing, and how-to guides. Short-form videos that are widely used on TikTok are perfect for showcasing products or services and also better hold people’s attention than longer posts, making them ideal for social media platforms like Instagram.
5. Even More Instagram Stories
Stories offer a great way to connect with your audience. You can use them to show off your personality, highlight new products or services, share exclusive discounts, or just give your followers a glimpse into what’s going on in your life.
One way to make your stories more engaging is to use the new interactive features that Instagram has been rolling out. Some Instagram story ideas include polls, quizzes, and challenges that allow your followers to interact with your content in a fun and unique way. Take advantage of these features and see how they can help you spruce up your post.
6. Shoppable Posts
More and more users are turning to online shopping for everything from clothing and furniture to food and cosmetics. This feature allows businesses to tag products in their posts, making it easier for customers to find and purchase items they see on Instagram. This is a great opportunity for businesses to drive sales and increase brand awareness, and for customers to discover new products that they might be interested in.
Nevertheless, brands must remain vigilant against scams on Instagram, including fake promos and mirror accounts created by scammers, as these tactics not only damage the brand’s reputation but also erode user trust.
Types of Content to Post on Instagram
How do you post on Instagram? There are endless possibilities for creativity, but using visuals is a predominant way to boost engagement on this platform. By mixing things up and trying new ideas, you can keep your account fresh and interesting.
Here are the most popular content types to use in your Instagram post:
1. Photos
Photos are one of the most popular content you can see in any Instagram post. If you want to stand out from the crowd, it’s crucial to shoot quality photos. Share a picture of a beautiful landscape, a selfie or a portrait, or anything else that is creative and grabs the viewer’s attention. Use bright colors, play with perspective, and even add some props to call interest and make your photo more dynamic. You can also combine your best photos and create stunning collages, check out the best online photo collage makers in 2022.
2. GIFs
One of the great engagement post ideas is to add some fun and movement to your posts by including GIFs. It is a great way to show off your brand’s sense of humor and connect with your audience on a more personal level. Just make sure the GIF is relevant to the rest of your content, is not too large in file size, and is used sparingly, as too many GIFs can be overwhelming.
3. Infographics
An infographic is an interactive way to present information in an easy-to-understand format. This type of content is great for both engagement and education. If you have some data or statistics and don’t want to write for long hours, use charts, graphs, and icons to improve your social media visual creation. You can also use infographics to tell a story or give an overview of your brand. Make sure the information you show is interesting and visually appealing: use different colors, fonts, and design elements to make it stand out.
4. Videos
Videos are the highest consumed content on the internet. Platforms such as TikTok, YouTube, and Instagram are the perfect places to showcase your content. Videos can take many forms, such as podcasts, tutorials, vlogs, interviews, product reviews, etc. To create professional content, use free video making tools that allow you to add cool transitions and special effects, music, and filters to your videos to make them more appealing to your audience.
Try out different strategies and see what works best. If you still have some questions, here are a few tips on how to attract a new audience:
- Use Hashtags: When you use relevant hashtags, your posts will show up in the users’ feeds who are searching for those terms. It is an excellent way to reach new followers who might be interested in your content.
- Post Consistently: To grow your audience, it’s important to identify the best times to post on Instagram and to post regularly. It doesn’t mean you need to be posting every hour of the day, but try to keep it at least once or twice a day, so your followers know they can expect new content coming. Also, don’t forget to plan everything carefully to avoid any issues.
- Engage with Other Users: Like and comment on their posts, follow accounts you think are interesting, and participate in conversations. It will help you get noticed and even lead to some new friendships.
- Include a CTA: Asking your followers to like, comment, or share your posts helps to increase engagement and reach new people. When users take action on your posts, it increases the visibility of your content and exposes it to new audiences. Make sure it’s clear and easy to understand to encourage followers to keep watching.
Final Words
So there you have it! A few ideas and tips to help you spice up your Instagram posts and get creative with your content. By utilizing them, you ensure boosting engagement rates and growing on social media.
About Guest Author: Victoria Greywing
Victoria is a Content Manager at Movavi. She specializes in researching complex topics of marketing, social media and blogging to make them easy to understand for other people.
